Podcast

Building a Social Media Home For Physicians

Technology
Participating Company: 
Eli Lilly
Participating Company: 
Frost & Sullivan
Participating Company: 
Sermo Inc
Participating Company: 
Within3
Participating Analyst: 
Ken Savin

 

Social media can be perceived as an underrated element in the pharmaceutical world, but exploiting this area can reap huge rewards. In this informative podcast episode we find out the perks and the pitfalls of social media with Ken Savin from Eli Lilly and his panelists Jake Wengroff (Frost & Sullivan), Lance Hill (Within3) and Melissa Burke (Sermo).